A PR rep for Valentino issued a press release over Amy Adams carrying a bag made by the label while attending the funeral of Philip Seymour Hoffman.
The Valentino PR rep Upasna Khosla emailed out a press release saying
"We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/Summer 2014 collection on Feb. 6 in New York."
It was accompanied by two pictures of a grieving Adams with her head down, wearing sunglasses and a sad expression.
The company issued an apology for the press release late Friday afternoon.
"We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino bag,"